In a non-esoteric sense, symbolism has become a part of everyday life. Corporate identity is as much a part of marketing strategy as the 'guilt' and 'inadequacy' which are played upon the consumer. The instantly recognisable logo is essential in the contemporary globalised world. Yet before this modern phenomenon, symbolism played an equally significant part in the manipulation of the masses. Before the logo was recognised for the part it would play in the global economy the power symbols to invoke fear or devotion can be identified throughout history, the crucifix, the swastika and the Star of David are all examples of symbols which are easily recognisable by most individuals. But other symbols which are perhaps even more persistent and ubiquetous are not so easy to identify, yet appear in our surrounding architecture and on articles which pass through our hands daily. Their meanings are obscure, at least from most people, and their presence is almost universally accepted unquestioningly. Indeed, some of these, in some cases ancient, symbols appear to have been integrated into the logos of many of today's multinational corporations.
 Scene from the film 'Being There' |
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 The Great Seal |
Whether there is arcane significance to these symbols is often furiously debated but explanations for their incorporation into the emblems of state and authority is never forthcoming. Speculation, therefore, must rest heavily on the study of history and the connections made frequently expose darker layers to the underlying foundations of the power structure. The Great Seal of The United States of America which has appeared on the back of the one Dollar bill since 1935. The Great Seal itself was established in 1782. The Roman numerals MDCCLXXVI represent the year 1776 and the words 'Annuit Cœptis' means 'he favours our work'. The Latin below the pyramid means literally New World Order, seclorum being translated from Latin as world,universe; secular, temporal, earthly, worldly affairs, cares, temptation. It has also been translated as New Order of the Ages and that the spelling of the word has been changed at some point. But given the widespread use of the term New World Order by world leaders, industrialists, financiers and historians, the former translation can easily be accepted without further corrupting the Latin language. It can be easily interpreted as a masonic symbol. The pyramid is undeniably the power structure of Freemasonry. The percieved Illuminati could evidently be represented by the 'all seeing eye' - detached from the rest of the structure. The 'unfinished' pyramid or pyramid with its capstone missing, along with the detached apex with all seeing eye has been incorporated into many authoritarian insignia and has found its way, by accident or design, into company logos which either illustrate compliance or naivety. The MI5 logo might not immediately be a representation of the pyramid device but the inclusion of the 'all seeing' eye in the top triangle is a strong indication that there is an intention to represesent it. The DARPA Total Information Awareness logo clearly represents some kind of hierarchical overseeing global power. After much controversy the project was rebranded as Terrorist Information Awareness. Whether Starbucks intend their global dominance to be part of the grand sheme of things can only be speculted but the etched design here can be seen on many Starbucks windows. The A.L.I.C.E. (Artificial Intelligence Foundation) logo may well be a parody of The Great Seal. Their founders don't look like typical members of the local Freemasons Lodge. Click on their logo to have a look at thier site. |
 MI5 logo |
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 DARPA Total Information Awareness |
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 Starbucks window etching |
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 Artificial Intelligence Foundation |
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See also Molech
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